How can we make the podcast making process easier for beginner podcasters to make their own episodes?
From recording to editing to publishing, I wanted to streamline Spotify for Podcasters to be a place that will welcome new podcasters and guide them to kickstart their show.
At the moment, the platforms that Spotify has acquired to allow users to produce podcasts are in separate websites and doesn't provide a guiding workflow for those who do not know where to start. It leaves complete podcasting beginners lost and potentially overwhelmed.
For this project, I'm focusing on three platforms that Spotify mentions in relation to podcasting.
Spotify for Podcasters - The site for podcasters to link their shows to Spotify and get Spotify-specific analytics
Soundtrap - Audio editing suite where podcasters can record and edit their episodes
Anchor - Upload and publish your episodes (yet you can also record and edit on it too...)
I wanted to make a hub of all of the platforms where they would be linked together. Starting from Spotify for Podcasters to Soundtrap to Anchor.
UX STRATEGY BLUEPRINT
I knew that I needed a plan to make sure that I execute this project well. The two main parts of this blueprint are Challenges and Measurements.
What is the GAP? What are the barriers that at hand? --> How do we know that we're reaching our goals?
Overall, my main goal is to make sure that new podcasters are able to upload their episodes and are thoughtfully guided throughout the podcast making process.
How I will go about this will be adding new screens for the new centralized hub along with improving the copy and information architecture.
Using Marvel, I created a low-fidelity prototype to be used for initial user testing.
Above, I showed the Landing Page, Home Page, and Episode Upload Page
I wanted to make sure that I had these key screens in the prototype:
•Sign In/Create Account
•Hosting podcast show
•Link podcast (so the show can be connected to popular listening platforms)
Now that we've established the key screens and their interactions, let's check out some interesting feedback after user testing. 👀
•College students aged 18-22
•Two are podcasters
•Four have no prior podcasting experience
Hit the Goal Screen
For the user testers, I gave them a goal along with the prototype. "Upload a podcast episode"
Overall, many said it was an intuitive experience with minimal steps. Some mentioned how some of the words were confusing. For example, on the Home Page, what are the differences between "Starts", "Streams", and "Live Streams"? -->
Moving on, I knew that I wanted to change up the microcopy and remind myself to be more accommodating to beginners who may not know a lot of podcasting terminology.
THE FINALE 🥳
Alright, let's get to my favorite part.
Add some color! 🎨
I learned a lot. So much. It kinda hurt my brain at times.
For this project, I spent a lot of time on the discovery phase. It took a while for me to find something that I can improve and it made sense to improve it. I didn't want to fix what was already doing well. However, by thinking about beginner podcasters, this gave me an opportunity to find something that I can change.
I also learned a lot about how to conduct better user tests. I've never done user tests remotely so that made me feel really awkward at times since it was harder to read a user's full body language. Also, I'm awkward in general but only practice will comfort me.
Also, words (as always) are tricky! For the landing page, I had to really balance marketing which is more for experienced podcasters and informing for beginner podcasters. I've never really had a lot of experience in writing marketing copy so that was a new experience that I may need to look into again.